Every strong brand begins with a story worth telling. Obsidian is a premium 24/7 fitness studio based in Sursee, Switzerland – built on the philosophy that transformation is not a matter of time, but of decision.

I developed the complete brand identity from scratch: finding the right name, defining the visual language, crafting the verbal identity and translating it into every touchpoint – from website to merchandise, from point of sale to video content.

The name Obsidian – volcanic black glass, born from fire and pressure – became the foundation for a brand built around transformation, raw strength and refined purpose. The claim “Raw. Refined. Transformed.” captures both the nature of the stone and the journey of every member who walks through the door.

The result is a brand that works beyond the studio walls – as a lifestyle identity, a merchandise line and a story that sells itself.
And this is just the beginning …

obsidian-fitness.ch

Brand Naming & Strategy │ Claim Development │ Visual Identity & Logo Design │ Brand Guidelines│ Website Design & Copywriting│ Social Media Strategy & Content│ Membership Communication│ Merchandise Concept│ Point of Sale (POS) Design│ Video Concept & Production

OBSIDIAN PREMIUM FITNESS GmbH