What does it take to build a premium fitness brand from scratch? A strong name, a clear philosophy and a visual identity that works beyond the studio walls.
For Obsidian Premium Fitness in Sursee, Switzerland, I developed the complete brand identity – from naming and claim development to website, social media, merchandise and POS. The result: a brand built around transformation, raw strength and refined purpose.
Raw. Refined. Transformed. 🖤
